TRUSTWORTHY CARE, FOR WHAT MATTERS MOST

You want to choose the best for your kids. You want to protect them. The increasing importance of health and hygiene in babies due to their vulnerability is driving the global baby skincare market away from synthetic products, which can cause allergies or rashes due to the composition of harmful chemicals. With this new awareness comes a strong preference for safe and dependable solutions for skincare products formulated especially for babies and kids, and made of gentle yet effective botanical ingredients.

WHY IT MATTERS

When it comes to caring for the delicate skin of your baby or child, less is more. Mild care products based on natural cosmetics, formulated without synthetic fragrances and preservatives according to the EU Cosmetics Regulation, and with high-quality vegetable oils, is best for sensitive children's skin.

Newborn baby skin in particular is a delicate matter and requires specific care. In the early months, as your baby's immune system develops, you'll want to use the mildest cleansers and lotions. Everything your baby absorbs through its skin has to be processed by their little livers.

Infant skin is still developing in the first few months of life, and it is thin, fragile and highly sensitive. It is also less resistant to bacteria, irritants and allergens that may cause irritation. Careful skin care practices, including appropriate cleansing and moisturizing, will help maintain the integrity of the infant skin barrier and may help prevent skin problems in the future.

A RELIABLE RITUAL FOR BOTH MOTHERS AND KIDS

The moment before going to bed should be a self-care ritual for everyone, especially for new moms and babies. However, it’s not always easy for moms to find the time to dedicate to a long ritual of cleansing, masks, and creams for themselves. But it is important to have a quick yet effective skin care routine after childbirth, as hormones change and affect the skin, resulting in a need for even more attention, as skin can become very dry or more oily.

HUGS offers a complete range of specially formulated skincare to best address the changes in the delicate skin of not only newborns, babies, and children, but also that of moms.

The collection includes premium skincare products carefully designed to target the skin issues that occur during pregnancy with natural ingredients and no compromises on the safety of mother and baby. A simplified, safe ritual for mother and baby that is powerfully effective thanks to high quality botanical ingredients. The result is refined, nourishing formulations that restore and regenerate skin gently, while helping protect the natural skin barrier.

Our pregnancy and maternity products are specially designed for mothers’ stressed skin due to pregnancy and breastfeeding. Our skincare products help preserve the skin's elasticity and glow. We deliver clinically-proven efficacy, to help you live your maternity life to the fullest in complete serenity. Our mission is to stand by parents and make their lives easier thanks to our natural origin skincare.

WHAT’S BEHIND THE HUGS COLLECTION

All HUGS products are made with raw plant extracts all local to the Mediterranean basin and originating from a 0 km production chain. Our 100% in-house organic raw materials are grown in the Pollino National Park, a protected UNESCO World Heritage site in the southern Italian region of Basilicata. The fertile, nutrient-rich soil, exceptional biodiversity and lack of exposure to air or land pollutants make for extracts of the highest quality. They are 100% formulated and produced in Italy by Maylea Cosmetics.

We combine the guarantee of expertise that results from many years of scientific research and experience with the advantages of natural formulas that have a high positive impact on the skin and a low negative impact on the environment.

We have banned ingredients that are hormonally disruptive and other harmful additives from our scientifically-backed, pure formulas to create the safest products for babies and mothers. We strive to make our products as natural as possible and continuously adapt to new research on plant-derived ingredients. Our activist and ambitious approach to minimize the impact of our products on people and our planet is longstanding.

Every ingredient in our formulas is guaranteed to be safe and reliable for both you and your baby's bodies. They are created to provide a trustworthy moment of pampering that you and your children can share.

EU rules are extremely strict in terms of safety. All our products are registered on the European Cosmetics Portal, and therefore meet all stringent European standards that safeguard the health and safety of each and every consumer. Cosmetics are one of the key areas of consumer protection in the EU. Thanks to EU legislation and the daily work of dedicated experts, you enjoy the highest levels of consumer safety when buying and using cosmetics made and registered in the European Union. State of the art science protects you: independent scientific committees dedicated to consumer safety are comprised of leading scientists and experts who work to ensure that cosmetic ingredients used in the EU are safe. In fact, the EU Scientific Committee on Consumer Safety carries out independent assessments to determine which ingredients are allowed, and instead which should be prohibited. Almost 2000 cosmetic ingredients are prohibited in the EU — the largest blacklist for cosmetic substances in the world. You also have the guarantee that you can count on what you’re buying to deliver the promised results: claims about cosmetic products sold in the EU must be factual and accurate. Any company that sells cosmetics in the EU has to be able to scientifically prove the claims they make with regard to the effects of their products, as well as provide results of non-animal safety tests and other data upon request.

Another considerable benefit is transparency and trust in cosmetic products made and sold in the EU. One of the many requirements in place is that all ingredients in a cosmetic product must be listed on the label. If you are concerned about a specific substance, simply turn to the INCI list — all you need to know is right there.

Learn more www.mayleacosmetic.com & www.vosgroup.it